How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Bloggers being used by brands is nothing new – but the choices made by Valio here are refreshingly non-mainstream and should be applauded.
Perhaps a contradictory statement, but I wanted to highlight methods of advertising on Facebook. Businesses still seem to be searching for tangible Return on Investments (ROI) from their Social Media presences but as the title says, to paraphrase Avinash Kaushik: Social Media Is Not An Advertising Platform. It is a platform to nurture and deepen relationships. This …
Facebook made changes to their competition and promotion guidelines that will have quite an effect on brands that use the platform. What are the changes? Businesses can now collect entries by having users post on the brand’s page, comment or like a certain post. Likes can now be used as a voting mechanism. Many brands …
Twitter gets into the headlines on many news stations for various reasons, be it breaking news about potential uprisings or information from war zones and disaster areas. I’ll cover the reliability of this in a future post but Twitter has also recently been in the spotlight when it comes to advertising during such events and …