George Takei gets a lot of media attention. He has become a Social Media superstar. Much has been written about his rise in Social Media standings. Many articles appeared in the first quarter of last year (2012) about his rise – about a year after his Facebook page was launched. There were interviews on Forbes and …
What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …