We’ve talked a lot on this blog about brand advocates and ambassadors. In this post I describe what an ambassador actually is and touch on why they are important to your brand or business. I’ll expand on the importance of ambassadors in coming posts, but firstly it would good to understand the difference between advocates and …
Whatever your thoughts on the Angry Birds phenomenon, it has proven itself as the brand that doesn’t want to go away. This week we’ll be taking a look at their Facebook presence and breaking down why they’re so good on Social Media. Look at this, just look how pretty this is. Image is everything If …
Twitter can be utilized in various ways: for support; comms & PR; news & information; knowledge base (peer to peer); entertainment – the list goes on and on. But how many times do you go onto Twitter and end up really disappointed with what you see? I don’t think it is due to heavy usage …
Hello and welcome to the first in a series of posts on EzyInsights looking at how brands are performing on social media platforms. We’ll show you some examples of good and bad practice, showing you what’s working and what’s worth avoiding when it comes to social media. First up: Kiehl’s Facebook: Kiehl’s benefits from fantastic …
I wrote a couple of months ago about improving the customer experience and specifically referenced an example where a company, or in this case a restaurant’s owners, imploded very publicly. As the dust settles on what was quite a torrid time in the owners lives, today we try to find out how the restaurant is doing and …
Over the past few months here at EzyInsights we have been talking a lot about engagement levels in Social Media and how the number of likes alone does not add any real value to your Social Media presence. Last week we published a pretty funky infographic on why it’s about more than just Likes . Today we …
EzyInsights is proud to present our first infographic – “Why it’s about more than just Likes”. We’ve looked at hundreds of Facebook pages from different brands to investigate what true engagement really means. What we found was that many companies believed that more likes automatically meant more engagement with fans. In reality, clicking the Like …
You have probably already done some competitive analysis to understand what your rivals are doing in your business space. If not you may be missing out on a huge opportunity. Offline You should be very aware of their pricing and products, their methods of selling, their media activity through print (brochures, newspaper advertisements) and television. …
Mobile phone usage and the consumption of data in an ever increasingly connected world is a topic that has interested me for quite a while. In this article I express a few thoughts on the subject and would be very eager to get your thoughts on the topic too. This is going to be hard not to …
As Apple’s App Store reaches its 5th anniversary, it has proven itself to be one of the most solid and lucrative marketplaces that a developer can enter. I read a great post by my former colleague Jussi over on OBE commenting on how to get ahead in rankings in the App Store. In this post …
Social Media Day 2013 on Sunday was the fourth event of its kind, stemming from the original idea sparked by Mashable back in 2010. They conceived the event to acknowledge and celebrate the revolution of media becoming social. Today, there are events and meet-ups all around the world. There were even a few in Helsinki. What …
Whether you actively use Social Media as a support channel or not, the price of bad customer experience can have a really negative impact on your business. Having ambassadors for your brand is all well and good, but what happens when you have unhappy customers – how do you handle them? Understanding the Customer I …
Online Marketing has, for a number of years, categorized their digital media / publishing options into 3 main types or channels. According to Forrester, Nokia was actually a pioneer of this and my former colleague Dan Goodall wrote on the subject back in 2009. Owned Media This is where you own the channel – think …
I wrote an introductory article about knowing your audience some time ago and felt it was time to shed some light on ways of listening to your audience, finding out more about them and engaging further. Help to understand your audience better You have two ears and one mouth for a reason A common expression …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
Making fact based decisions is not a new concept, even though it might go against the grain for some in management who still believe in conventional wisdom. It’s just a re-branding of the sensible idea that you should gather the facts before making a decision, which should be a key factor in how your business is run. …