Over the past few months here at EzyInsights we have been talking a lot about engagement levels in Social Media and how the number of likes alone does not add any real value to your Social Media presence. Last week we published a pretty funky infographic on why it’s about more than just Likes . Today we …
Mobile phone usage and the consumption of data in an ever increasingly connected world is a topic that has interested me for quite a while. In this article I express a few thoughts on the subject and would be very eager to get your thoughts on the topic too. This is going to be hard not to …
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …
I recently had a couple of personal Twitter accounts suspended due to the posts being perceived as automated, so I thought it would be a good idea to highlight some ways to automate the process without looking like a bot. Be Human Social Media for brands and products should be more about relationship building rather …
The tech press (especially the Guardian in the UK) has been running wild over the story that Facebook is losing users hand over fist. The initial report was carried out by SocialBakers over a three month time frame and was given a lot of coverage on the Guardian web site. The Guardian, in fact, introduces …
What you see in your Facebook stream is a very user-centric experience. You should be seeing updates and activities of the people closest to you. Based on the EdgeRank formula your stream should be filled with content related to your friends experiences, likes and interactions. Although today on desktop you do see a lot of promoted posts …
Do you want to drive more traffic to your Facebook pages? Do you want more “likes” for your page? Have you considered running a competition to attract more people to engage with you? Do competitions work in the long run? You have a goal or target in mind; get more people to like your page …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
Many companies and brands have a Facebook presence of some sort. It may be as simple as basic information and links to their web site. It could be that they have a very engaging Facebook presence and try to interact with its users frequently. Given that Facebook has over 1 billion users is it worth …
Here we go. I am going to follow the steps provided in the post by Robert Scroble on Quora. There is quite a conversation going on there, so I am am going to highlight a few of the steps that I am going to take to get more exposure to the blog here @EzyInsights. I’ll …
A study done by Global Web Index has revealed some pretty interesting statistics about global platform usage of Social Media in 2012. There are a few obvious trends and some perhaps surprising facts too based on their research. A link to the report is at the foot of this article. Facebook out front but Google+ at …
Following on from the knowing your audience blog this post covers relationships in Social Media. Listening to your customers when they have problems is vital to your business right now. I will talk about this in coming posts, but today I write about your business or brand in the future and how setting the foundation …
As already discussed almost anything can be measured, but not all metrics are applicable to you, your business or brand. Often you will be asked by your management for metrics – quite often these are just vanity metrics (such as fan page likes): they may look good and give you an indication of how large …
George Takei gets a lot of media attention. He has become a Social Media superstar. Much has been written about his rise in Social Media standings. Many articles appeared in the first quarter of last year (2012) about his rise – about a year after his Facebook page was launched. There were interviews on Forbes and …
What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …