By definition, according to Wikipedia, Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a …
Many companies and brands have a Facebook presence of some sort. It may be as simple as basic information and links to their web site. It could be that they have a very engaging Facebook presence and try to interact with its users frequently. Given that Facebook has over 1 billion users is it worth …
Here we go. I am going to follow the steps provided in the post by Robert Scroble on Quora. There is quite a conversation going on there, so I am am going to highlight a few of the steps that I am going to take to get more exposure to the blog here @EzyInsights. I’ll …
A study done by Global Web Index has revealed some pretty interesting statistics about global platform usage of Social Media in 2012. There are a few obvious trends and some perhaps surprising facts too based on their research. A link to the report is at the foot of this article. Facebook out front but Google+ at …
Following on from the knowing your audience blog this post covers relationships in Social Media. Listening to your customers when they have problems is vital to your business right now. I will talk about this in coming posts, but today I write about your business or brand in the future and how setting the foundation …
As already discussed almost anything can be measured, but not all metrics are applicable to you, your business or brand. Often you will be asked by your management for metrics – quite often these are just vanity metrics (such as fan page likes): they may look good and give you an indication of how large …
George Takei gets a lot of media attention. He has become a Social Media superstar. Much has been written about his rise in Social Media standings. Many articles appeared in the first quarter of last year (2012) about his rise – about a year after his Facebook page was launched. There were interviews on Forbes and …
I have talked a bit about Web Analytics and Social Media so the logical next step is to talk about Social Media Analytics. Social Media Analytics is the art of trying to find ways to improve how you use Social Media to achieve a desirable outcome. This outcome is largely dependent on who your representing online, be it …
Social Media: A term used to describe a variety of web-based platforms, applications and technologies that enable people to socially interact with one another online. http://www.webopedia.com/TERM/S/social_media.html To me its a place to share and interact with others. Social media is a great resource for learning and finding out things that previously that would have difficult …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …
I touched on Return on Engagement (ROE) in my first post and thought it would only be fair to explain a bit what ROE is and how it is helpful for your Social Media strategy. I cannot explain ROE without a bit if background into traditional marketing measurements first. In this article I will mostly …
Welcome (again) to the EzyInsights blog. Here you will find a ton of information about social analytics, web analytics, digital marketing and Social Media in general. Ranging from such hot topics as return on (engagement/investment) in Social Media, finding the right channel for your business or just getting the most out of Social Media for your brand. …