The way in which a company goes about marketing itself and maintaining a good name is changing, as companies start to realize the power of the voice of the people. Listening to them is one thing, but having a two-way conversation is the next step in building strong relationships with your community. Common Thread Whether one …
What is online community management? I am sure that many different perceptions exist regarding what this is exactly. The role of community management is evolving along with that of Social Media and is greatly influenced by the realization, from companies especially, about the power of the peoples voice. History The role of CM has been …
When I was asked to write about Brand Management, I knew I was going to have to research thoroughly. I thought first about how I perceive the subject and what a brand actually is. Brand is a perception between the ears of an individual. Every perception is unique. A great quote from Christel Vaenerberg, former brand …
Continuing the interview with Stephen Lee from Miltton – more thoughts about Social Media. Part 1 JB: Following on from the topic of misconceptions. Buying likes: how have these misconceptions affected Miltton? SL: When people buy likes it gets them nowhere, they’re totally worthless. The reason that likes are important is so that you can mine data from people you’ve …
I recently had the pleasure of interviewing Stephen Lee from Miltton – a communications and public relations consultancy based here in Helsinki. A communications consultant with a rich pedigree in Social Media, Stephen has been very involved in the early development of EzyInsights from a Digital and PR perspective. We discussed at some length his …
Following on from our recent blog post about Brand Management we have an excellent interview with Christel Vaenerberg, former brand manager at Iittala and new member of the EzyInsights team. Christel is a great addition to the company and a very suitable knowledge bank 🙂 JB: How did you get involved in brand management? CV: Well brand management …
By definition, according to Wikipedia, Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a …
Many companies and brands have a Facebook presence of some sort. It may be as simple as basic information and links to their web site. It could be that they have a very engaging Facebook presence and try to interact with its users frequently. Given that Facebook has over 1 billion users is it worth …
Here we go. I am going to follow the steps provided in the post by Robert Scroble on Quora. There is quite a conversation going on there, so I am am going to highlight a few of the steps that I am going to take to get more exposure to the blog here @EzyInsights. I’ll …
A study done by Global Web Index has revealed some pretty interesting statistics about global platform usage of Social Media in 2012. There are a few obvious trends and some perhaps surprising facts too based on their research. A link to the report is at the foot of this article. Facebook out front but Google+ at …
You have a web site, and you may even have wonderful analytics tools built in. But what does it all mean? Here’s a quick summary of some of the available metrics that should be available to you. Layman’s terms are in italics after each definition. This example comes from WordPress, some tools have more metrics available, …
Following on from the knowing your audience blog this post covers relationships in Social Media. Listening to your customers when they have problems is vital to your business right now. I will talk about this in coming posts, but today I write about your business or brand in the future and how setting the foundation …
As already discussed almost anything can be measured, but not all metrics are applicable to you, your business or brand. Often you will be asked by your management for metrics – quite often these are just vanity metrics (such as fan page likes): they may look good and give you an indication of how large …
George Takei gets a lot of media attention. He has become a Social Media superstar. Much has been written about his rise in Social Media standings. Many articles appeared in the first quarter of last year (2012) about his rise – about a year after his Facebook page was launched. There were interviews on Forbes and …
What is tracking code? Tracking code is a small piece of JavaScript that is placed your web pages. It usually sends an image request to your analytics vendor. From there the vendor gathers the information it’s been sent and calculates metrics that are then presented in a reporting interface for you, the user, to digest and analyze. Most …
Web analytics enables you to measure your site’s performance, see where people are coming from to view it and see what they are actually doing on your site when they are there. There are a number of tools, both free and paid, that can give your this option but they usually need some sort of …