You have probably already done some competitive analysis to understand what your rivals are doing in your business space. If not you may be missing out on a huge opportunity. Offline You should be very aware of their pricing and products, their methods of selling, their media activity through print (brochures, newspaper advertisements) and television. …
Mobile phone usage and the consumption of data in an ever increasingly connected world is a topic that has interested me for quite a while. In this article I express a few thoughts on the subject and would be very eager to get your thoughts on the topic too. This is going to be hard not to …
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …
As Apple’s App Store reaches its 5th anniversary, it has proven itself to be one of the most solid and lucrative marketplaces that a developer can enter. I read a great post by my former colleague Jussi over on OBE commenting on how to get ahead in rankings in the App Store. In this post …
Twitter gets into the headlines on many news stations for various reasons, be it breaking news about potential uprisings or information from war zones and disaster areas. I’ll cover the reliability of this in a future post but Twitter has also recently been in the spotlight when it comes to advertising during such events and …
Social Media Day 2013 on Sunday was the fourth event of its kind, stemming from the original idea sparked by Mashable back in 2010. They conceived the event to acknowledge and celebrate the revolution of media becoming social. Today, there are events and meet-ups all around the world. There were even a few in Helsinki. What …
I recently had a couple of personal Twitter accounts suspended due to the posts being perceived as automated, so I thought it would be a good idea to highlight some ways to automate the process without looking like a bot. Be Human Social Media for brands and products should be more about relationship building rather …
Whether you actively use Social Media as a support channel or not, the price of bad customer experience can have a really negative impact on your business. Having ambassadors for your brand is all well and good, but what happens when you have unhappy customers – how do you handle them? Understanding the Customer I …
Online Marketing has, for a number of years, categorized their digital media / publishing options into 3 main types or channels. According to Forrester, Nokia was actually a pioneer of this and my former colleague Dan Goodall wrote on the subject back in 2009. Owned Media This is where you own the channel – think …
I wrote an introductory article about knowing your audience some time ago and felt it was time to shed some light on ways of listening to your audience, finding out more about them and engaging further. Help to understand your audience better You have two ears and one mouth for a reason A common expression …
Much as been written about active users on the major Social Media platforms recently. Comments about the seeming decline of Facebook; the rise of Google+ and how they derive their active user count; Twitter the shooting star of Social Media. There are statistics and opinions all over the interwebs but does it make any difference …
The tech press (especially the Guardian in the UK) has been running wild over the story that Facebook is losing users hand over fist. The initial report was carried out by SocialBakers over a three month time frame and was given a lot of coverage on the Guardian web site. The Guardian, in fact, introduces …
What you see in your Facebook stream is a very user-centric experience. You should be seeing updates and activities of the people closest to you. Based on the EdgeRank formula your stream should be filled with content related to your friends experiences, likes and interactions. Although today on desktop you do see a lot of promoted posts …
Do you want to drive more traffic to your Facebook pages? Do you want more “likes” for your page? Have you considered running a competition to attract more people to engage with you? Do competitions work in the long run? You have a goal or target in mind; get more people to like your page …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
Making fact based decisions is not a new concept, even though it might go against the grain for some in management who still believe in conventional wisdom. It’s just a re-branding of the sensible idea that you should gather the facts before making a decision, which should be a key factor in how your business is run. …