EzyInsights is proud to announce something we’ve been working on for a long time behind the scenes. SoMe Index is a website which contains all publisher engagement data from social media, ordered and filtered to give an impartial and realistic view of how news & content publishers are performing. Our first territory for SoMe Index …
Our recently published infographic explains how publishers are losing money because they don’t know how valuable each minute is when it comes to posting news. This blog posts goes deeper into looking at the facts and figures behind the infographic, and why putting a dollar value to time is really really difficult. Breaking news, viral stories and newsworthy events proliferate across …
One of the top questions publishers struggle to answer satisfactorily is “Does more engagement mean more clickthroughs?” We have seen that the answer to this is yes, although it isn’t always reflected in the data clearly enough. In this post I’ll explain how social media engagement eventually does lead to greater exposure and inevitably greater clickthrough numbers.
The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …
Unilad and The Lad Bible are the dominant viral presences online right now. Now they are monetising your attention, sometimes without you even realising.
Today Facebook announced it was going to make some tweaks that essentially likes and comments less significant in terms of deciding what to show users in their newsfeeds. This article by Mashable sums it up quite well, with a single glaring exception that shows how even industry commentators don’t really understand why they’re seeing the …
How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on each post. As we know, lack of engagement reduces the percentage of your fanbase that will see your content, …
Chasing page fans – or ‘likes’ on your page is something that many companies spend a lot of time, resources and money doing. In the vast majority of cases we’ve seen, these efforts are a complete waste. Let me try and explain why. It is important to understand that not all page likes/fans are equal. …
Do you know what the lifetime of an average Facebook post is? Do you know what it looks like when drawn on a graph? Do you know what it tells you? In this short post we’ll take a look at the two most commented upon posts from Ford’s Facebook page. Conversation is hugely important for …
Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …
We spend all day every day at EzyInsights enveloped in Social Media, so here is our take on what sort of things you might be likely to see on Facebook, Twitter and Instagram over the coming year. The good stay good There’s a reason that the companies with the best presences on Social Media are …
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …