Category «Uncategorized»

Why Facebook engagement does mean clickthroughs

One of the top questions publishers struggle to answer satisfactorily is “Does more engagement mean more clickthroughs?” We have seen that the answer to this is yes, although it isn’t always reflected in the data clearly enough. In this post I’ll explain how social media engagement eventually does lead to greater exposure and inevitably greater clickthrough numbers.

Controlling the world’s news: Facebook’s evolving algorithm

The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …

Explaining the lifetime of Facebook posts

Do you know what the lifetime of an average Facebook post is? Do you know what it looks like when drawn on a graph? Do you know what it tells you? In this short post we’ll take a look at the two most commented upon posts from Ford’s Facebook page. Conversation is hugely important for …

Note to companies – listen to your Community Managers

Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …