Category «Uncategorized»

Introducing SoMe Index from EzyInsights – the new benchmark for publishers

EzyInsights is proud to announce something we’ve been working on for a long time behind the scenes.   SoMe Index is a website which contains all publisher engagement data from social media, ordered and filtered to give an impartial and realistic view of how news & content publishers are performing. Our first territory for SoMe Index …

How to lose a million euros in 5 minutes

Our recently published infographic explains how publishers are losing money because they don’t know how valuable each minute is when it comes to posting news. This blog posts goes deeper into looking at the facts and figures behind the infographic, and why putting a dollar value to time is really really difficult. Breaking news, viral stories and newsworthy events proliferate across …

Why Facebook engagement does mean clickthroughs

One of the top questions publishers struggle to answer satisfactorily is “Does more engagement mean more clickthroughs?” We have seen that the answer to this is yes, although it isn’t always reflected in the data clearly enough. In this post I’ll explain how social media engagement eventually does lead to greater exposure and inevitably greater clickthrough numbers.

Controlling the world’s news: Facebook’s evolving algorithm

The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …

Explaining the lifetime of Facebook posts

Do you know what the lifetime of an average Facebook post is? Do you know what it looks like when drawn on a graph? Do you know what it tells you? In this short post we’ll take a look at the two most commented upon posts from Ford’s Facebook page. Conversation is hugely important for …

Note to companies – listen to your Community Managers

Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …