What Facebook’s Instant Articles means to publishers
Facebook finally rolled out the first wave of its Instant Articles system on mobile. In case you haven’t, I’ll explain briefly what it is and what it means.
Tag «content»
Predictions for publishing & social media in 2015
Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
Facebook vs Brands
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
On social media, the most popular word is ‘I’
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on each post. As we know, lack of engagement reduces the percentage of your fanbase that will see your content, …
Why Facebook’s latest news is old news
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …