Tag «spain»

We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager

There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram.     …

Madrid Calling: Let’s Discuss Digital Newsrooms

Press Association of Madrid (APM) and EzyInsights will host an event for media professionals on May 8th Together with the Press Association of Madrid, we’re gathering media professionals from Spain and abroad to discuss digital transformation in the newsroom. You are invited to join us for a discussion with Schibsted, Het Mediahuis, Henneo, El Independiente and …

Analysing Diario Público’s winning strategies

A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …