British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …
Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/
French Presidential Election 2017 on Facebook – the First Round This page archives our realtime analysis of Facebook engagement for the candidates of French Presidential Election first election round. The first election round took place on 23 April 2017. There were 11 candidates altogether. Emmanuel Macron, Marine Le Pen, Jean-Luc Mélenchon, François Fillon and Benôit …
Since 1987, SXSW (South by Southwest) has been bringing together film, music, and media pioneers for two weeks in mid-March to take over Austin, Texas. Over the years, the gathering has grown into a conglomerate, incorporating more topics to capture the contemporary zeitgeist. So on top of film screenings, music performances, and a comedy festival, it now …
Similar patterns Snowflakes are a classic example of symmetry. Correlation a fascinating pattern of similarity, and this post will show you some most important and intriguing correlations in social media publishing: how social media engagement reflects on media publishers’ traffic that eventually turns into revenue? Everybody knows correlation does not imply causation, and many of …
Recently we welcomed a room full of journalists and media professionals at the Newsrooms X Social Media event in downtown Helsinki. It was a rare chance to exchange experiences between newsrooms and learn about the latest trends in social media. Our luminary speakers talked about how to turn a print-first paper into a digital success …
Live video is Facebook’s current star feature. Ever since its launch this spring, Facebook has been heavily promoting it in the News Feed, giving live videos immense reach and therefore engagement. The idea is not new – Meerkat, Periscope, and other dedicated live-streaming apps have popularised live video over the last few years. Though the …
Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists …
The U-Shaped Curve In Mark Zuckerberg’s famous words, Facebook is a tech company, not a media company. Yet we know that the reality is more complicated than that. Regular users, politicians, and publishers are all affected by changes in the Facebook algorithm. The U-Shaped curve is a good example. In 2016 we saw a global …
On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …
It’s a love-hate relationship. On the one hand, social media helps publishers spread their word far and wide – for ‘free’. On the other hand, social networks and Google are cannibalising media’s advertising revenue stream. And then there’s everything in-between. Some publishers – like BuzzFeed or Attn – exist and thrive in large part thanks to …
Our recently launched Chrome extension already has many fans amongst our customers. When you add it to your browser, you can see at a glance a detailed breakdown of all the social media engagement any article has generated. Some use it to check how well their own story is doing. Others use the extension to keep an …
A robust digital media market heavily relies on well developed infrastructure – things like broadband penetration, high internet speed, and universal coverage. It’s no wonder back in 2012 HBO chose the Nordics to test their first ever standalone video streaming service. Iceland, Norway, Sweden, Finland and Denmark have some of the highest percentages of households …
In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …
Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
Recently, Facebook expressed worries about becoming a link-sharing platform instead of a place to share our personal lives. Soon after, the US publishing platform SocialFlow reported a 42 % drop in Facebook reach per post for US media companies’ Facebook pages. In the first post from EzyInsights’ data analyst Varpu Rantala, we take a dive …