Google’s Instant Articles – AMP

If you’re in the news publishing industry you’ve probably already heard of both Facebook’s Instant Articles, which is currently being trialled by a handful of big publishers worldwide, and Google’s own version, named Accelerated Mobile Pages, or AMP. Both schemes aim to tackle the problem of sluggish loading of news and content pages on mobile. This has become …

How to lose a million euros in 5 minutes

Our recently published infographic explains how publishers are losing money because they don’t know how valuable each minute is when it comes to posting news. This blog posts goes deeper into looking at the facts and figures behind the infographic, and why putting a dollar value to time is really really difficult. Breaking news, viral stories and newsworthy events proliferate across …

Why Facebook engagement does mean clickthroughs

One of the top questions publishers struggle to answer satisfactorily is “Does more engagement mean more clickthroughs?” We have seen that the answer to this is yes, although it isn’t always reflected in the data clearly enough. In this post I’ll explain how social media engagement eventually does lead to greater exposure and inevitably greater clickthrough numbers.

Controlling the world’s news: Facebook’s evolving algorithm

The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …

Publiceringsbranchen och sociala medier under 2015.

EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …