EzyInsights is proud to announce something we’ve been working on for a long time behind the scenes. SoMe Index is a website which contains all publisher engagement data from social media, ordered and filtered to give an impartial and realistic view of how news & content publishers are performing. Our first territory for SoMe Index …
When I talk to different online publishers, one of the questions I often ask is what percentage of their web traffic comes from social. And if you know me you know that when I say social I mean Facebook, which trounces every other platform in terms of referrals to mainstream and general news, Facebook dominates. So …
Whether you are a brand or publisher, you have a Facebook page and you’d like it to do better. That’s good, because I’m going to tell you three very easy things you can do immediately to help you get more reach, more engagement and more page fans. Post natively. If you’re doing this already – …
Firstly, let’s get something straight – you need fans. You need people to like your page if you want to reach them organically – without paying. But here’s a warning: even in the best case, this is going to be around 10% of your total fans.
EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …
Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Not all Facebook posts are created equal. As a brand you want the highest possible reach for your content – so make sure you understand the three key elements that are common amongst the majority of good Facebook posts.
Is Gigantti really the number one Finnish brand on Facebook? We’ll show you why we think that isn’t true.
Recent changes on Facebook now favour link previews over photographs. How can you ensure your links look as good as they should when posting to Facebook and Twitter?
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …
Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …
We spend all day every day at EzyInsights enveloped in Social Media, so here is our take on what sort of things you might be likely to see on Facebook, Twitter and Instagram over the coming year. The good stay good There’s a reason that the companies with the best presences on Social Media are …
Triggered by Business Insider’s dramatic proclamation: “Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession” One particular upset commentator noted: Yes, Alexander – there is something wrong with that – you shouldn’t have been trying to gather page fans in the first place. At EzyInsights we try to convey at …
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …