EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …
Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Not all Facebook posts are created equal. As a brand you want the highest possible reach for your content – so make sure you understand the three key elements that are common amongst the majority of good Facebook posts.
Bloggers being used by brands is nothing new – but the choices made by Valio here are refreshingly non-mainstream and should be applauded.
Recent changes on Facebook now favour link previews over photographs. How can you ensure your links look as good as they should when posting to Facebook and Twitter?
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on each post. As we know, lack of engagement reduces the percentage of your fanbase that will see your content, …
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …
Triggered by Business Insider’s dramatic proclamation: “Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession” One particular upset commentator noted: Yes, Alexander – there is something wrong with that – you shouldn’t have been trying to gather page fans in the first place. At EzyInsights we try to convey at …
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …
In the wake of Supercell’s huge deal which saw 51% of the company sold to Japanese companies SoftBank and GungHo for $1.5b, we take a look at the social media presence of their two games (Clash of Clans and Hay Day) on Facebook. Questions bouncing around on social networks when the news broke included “Are …
Perhaps a contradictory statement, but I wanted to highlight methods of advertising on Facebook. Businesses still seem to be searching for tangible Return on Investments (ROI) from their Social Media presences but as the title says, to paraphrase Avinash Kaushik: Social Media Is Not An Advertising Platform. It is a platform to nurture and deepen relationships. This …
Facebook made changes to their competition and promotion guidelines that will have quite an effect on brands that use the platform. What are the changes? Businesses can now collect entries by having users post on the brand’s page, comment or like a certain post. Likes can now be used as a voting mechanism. Many brands …
I wrote a couple of months ago about improving the customer experience and specifically referenced an example where a company, or in this case a restaurant’s owners, imploded very publicly. As the dust settles on what was quite a torrid time in the owners lives, today we try to find out how the restaurant is doing and …