A Facebook advert worth looking at – so take a look!
Bloggers being used by brands is nothing new – but the choices made by Valio here are refreshingly non-mainstream and should be applauded.
Tag «Facebook»
How can I get Facebook page likes that are actually valuable?
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …
Note to companies – listen to your Community Managers
Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …
EzyInsights predictions for Social Media in 2014
We spend all day every day at EzyInsights enveloped in Social Media, so here is our take on what sort of things you might be likely to see on Facebook, Twitter and Instagram over the coming year. The good stay good There’s a reason that the companies with the best presences on Social Media are …
Why Facebook’s latest news is old news
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
Understanding your (Facebook) data (Part 2)
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …
Understanding your data (Part 1)
The problem isn’t data, it’s understanding what it means. Data is a word that’s used again and again these days, big data, using data to make decisions, data driven design. But with the tools available today, getting data about your company is relatively trivial – the real question is what is that data actually telling …
How running Facebook competitions is easier than ever
Facebook made changes to their competition and promotion guidelines that will have quite an effect on brands that use the platform. What are the changes? Businesses can now collect entries by having users post on the brand’s page, comment or like a certain post. Likes can now be used as a voting mechanism. Many brands …
EzyInsights NYC Diary: AdWeek 2013 – PART 3
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So Tuesday was an interesting day… One issue for me today was seeing so few women on the panels. I attended four sessions, only one had a woman on stage. Under the topic of “Big Data” …
Infographic – Ambassadors
Introducing EzyInsights 2nd infographic – Ambassadors: Your most engaged and active fans.
The Real Value of Likes
Over the past few months here at EzyInsights we have been talking a lot about engagement levels in Social Media and how the number of likes alone does not add any real value to your Social Media presence. Last week we published a pretty funky infographic on why it’s about more than just Likes . Today we …
Why it’s about more than just Likes – Infographic
EzyInsights is proud to present our first infographic – “Why it’s about more than just Likes”. We’ve looked at hundreds of Facebook pages from different brands to investigate what true engagement really means. What we found was that many companies believed that more likes automatically meant more engagement with fans. In reality, clicking the Like …
Microvideo – is there anything in it for Marketers?
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …
Facebook User Numbers in Decline? 5 Reasons Why Not to Worry
The tech press (especially the Guardian in the UK) has been running wild over the story that Facebook is losing users hand over fist. The initial report was carried out by SocialBakers over a three month time frame and was given a lot of coverage on the Guardian web site. The Guardian, in fact, introduces …
Facebook – Are You Adapting to Change?
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
Social Media’s Role in Modern Corporate Communications part 1
I recently had the pleasure of interviewing Stephen Lee from Miltton – a communications and public relations consultancy based here in Helsinki. A communications consultant with a rich pedigree in Social Media, Stephen has been very involved in the early development of EzyInsights from a Digital and PR perspective. We discussed at some length his …