A seemingly ordinary picture of a cruise ship docked in Tromsø delivered extraordinary results to NTB recently. The image was used in nearly 500 articles by news outlets all over the world including publications like CNN, BBC, The Guardian, Washington Post, Time, South China Morning Post, Forbes, Al-Jazeera and Frankfurter Allgemeine, reports Medier24. “It’s a …
Knowing when to post next on Facebook is a common question Publishers and Social Media Managers face when managing their online presence. You can take two approached: Simple to manage: The simplest way is to auto-post at set intervals. It requires zero effort once you set it up and it’s enough to keep your page …
How quickly do publishers pick up your stories and exactly how long is the tail of content published by news agencies? At EzyInsights we track a great number of stories published by news agencies across the globe. We track even more stories by news media and other publishers that quote and replicate news agencies’ stories. …
Say what you want about Facebook, but media publishers are still able to engage with their audiences there. And it’s not only national broadcasters or well-known brands either. This year Facebook traffic bounced back (somewhat) across the board for publishers. Sceptical? Take a look at Sosialnytt – a small Norwegian publisher who started out sharing …
How can you grow engagement and reach organically on Instagram? We asked Patricia Tiihonen, the social media guru at Finland’s public service broadcaster whose @yleuutiset is currently the biggest news page in Finland.Q: Patricia, what’s your number one advice on growing Instagram engagement? First you need to think of your goals on Instagram: what is the …
World Record Egg is now the most popular image on Instagram. Today, on January 14th, the Egg reached 18.2. M likes and passed Kylie Jenner. By the time of the writing, the Egg had harnessed +28 M likes. Kylie Jenner noticed the new kid in town and that is when things got a bit ugly…
We have over five years of experience observing and assisting news publishers grow their presence on social media. Here we will share our takeaways based on real life examples from European publishers. Disclaimer: Don’t expect it to be cheap Let’s assume that you have a great content strategy in place. Your publication is posting multiple …
The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap— Ellen DeGeneres (@EllenDeGeneres) March 3, …
There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram. …
With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …
Create a dedicated Instagram filter in EzyInsights Since we introduced Instagram to EzyInsights earlier this year, its importance for publishers has grown. “Instagram referrer traffic to publishers has grown 232% since January 2017” – Chartbeat. The best performing Instagram posts appear in your feed alongside other trending stories. However, Insta posts might get lost among …
Finding engaging stories quickly is why journalists use EzyInsights. When it comes to sports reporting, the importance of speed is particularly critical. How can you maximise your chances of finding the right stories faster than competitors? 1) Look at the big picture For the big picture of what’s engaging sports fans in your country, …
There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …
Five steps to save time and maximise learning from any tool you test From personal experience of working with dozens of media companies, I noticed a pattern that emerges when a team is trying to adopt a new tool. First, someone in the team gets excited to try the new thing and try to …
“I often know what I need to write about even before I get to the office” vs. “We spend up to 3 to 4 hours on news gathering per person every day before we can start to publish”. Which one of these quotes describe your situation better? We wrote this article “best practices …