How quickly do publishers pick up your stories and exactly how long is the tail of content published by news agencies? At EzyInsights we track a great number of stories published by news agencies across the globe. We track even more stories by news media and other publishers that quote and replicate news agencies’ stories. …
As a software company we can’t help make hand-sanitisers, face-masks or ventilators. What we can do is offer you a global view on what’s trending in the corona-related news. That’s why we put together an open dashboard with multiple filters – to track news globally, in Brazil, Spain, Italy, France, and Germany (use arrows on …
Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain point in any modern newsroom. One challenge can be to understand where different tools fit along the editorial workflow. Which tools tend to cover the …
In 2017 we claimed #metoo as the social media event of the year. Our justifications were based not only on the sheer volume of discussion across social media but also on the impact outside social media platforms. As 2018 is coming to an end, we’re reflecting on what the data shows the social media event …
There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram. …
Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …
Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your engagement. What is a Web Share? Total engagement on social media has two components, Post engagement and Web Shares. Post engagement occurs on the original …
At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered “more trustworthy”. A quiet update on the 2nd of July expanded this system to include the UK, Germany, France, Italy, Spain and India. Facebook’s ‘Trust Index’ is based on user surveys, given out to “people with …
French news broadcaster BFMTV isn’t the biggest in terms of fanbase, yet they consistently top engagement rankings on social media. We analysed how their social media strategy differs from other broadcasters in France. BFMTV is a privately owned news broadcaster with a strong online presence. Established in 2000, it is not exactly new on the …
Common Misconceptions About Facebook News Feed Changes CNN, BBC News and The New York Times Outperform Fox News and Daily Mail in Web Shares During the summer 2018 a rumour went out that Facebook News Feed changes support conservative, right wing publishers and sensational journalism, such the Fox News, Daily Wire and Daily Mail. It …
A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …
Welcome to the EzyInsights round up of the most viral posts by a selection of the world’s biggest news publishers. What wondrous insights will be gleaned from this examination of social engagement gluttony? Let’s find out! For BBC News, nothing beat Michelle Obama’s tearful farewell speech way back in January. 848,429 likes, 38,427 comments and …
EzyInsights is proud to announce the launch of Intelligence – putting powerful historical data at your fingertips. Over the last 3 years, we’ve worked with the top publishers around the world. We’ve tracked hundreds of millions of stories. We’ve seen newsrooms and editorial teams transformed by our real-time data. Now, the perfect complementary tool has …
In February 2017, USA Today overtook Fox News to become the biggest US news publisher on Facebook. By May 5th, USA Today announced that they had asked the FBI to look into an enormous rise in fake followers. Facebook had deleted 6 million page likes from USA Today’s page, and claimed as many as 200m across the platform had been identified …
vs. Before Crowdtangle was acquired by Facebook in 2016, its presence was largely focused on the US market. Since then, having made the tool available to all media publishers, more European media houses have begun to investigate and use the tool. EzyInsights appears on paper quite similar to Crowdtangle, both monitor Facebook engagement on media content. It …
Similar patterns Snowflakes are a classic example of symmetry. Correlation a fascinating pattern of similarity, and this post will show you some most important and intriguing correlations in social media publishing: how social media engagement reflects on media publishers’ traffic that eventually turns into revenue? Everybody knows correlation does not imply causation, and many of …