The problem isn’t data, it’s understanding what it means. Data is a word that’s used again and again these days, big data, using data to make decisions, data driven design. But with the tools available today, getting data about your company is relatively trivial – the real question is what is that data actually telling …
In the wake of Supercell’s huge deal which saw 51% of the company sold to Japanese companies SoftBank and GungHo for $1.5b, we take a look at the social media presence of their two games (Clash of Clans and Hay Day) on Facebook. Questions bouncing around on social networks when the news broke included “Are …
Perhaps a contradictory statement, but I wanted to highlight methods of advertising on Facebook. Businesses still seem to be searching for tangible Return on Investments (ROI) from their Social Media presences but as the title says, to paraphrase Avinash Kaushik: Social Media Is Not An Advertising Platform. It is a platform to nurture and deepen relationships. This …
Facebook made changes to their competition and promotion guidelines that will have quite an effect on brands that use the platform. What are the changes? Businesses can now collect entries by having users post on the brand’s page, comment or like a certain post. Likes can now be used as a voting mechanism. Many brands …
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So much is happening here and I want to be in many places at the same time. But I have to choose. I decided check out the CMO technology symposium – CMO’s and their opinion upon …
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So Tuesday was an interesting day… One issue for me today was seeing so few women on the panels. I attended four sessions, only one had a woman on stage. Under the topic of “Big Data” …
Welcome to the first post documenting EzyInsight’s trip to New York, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. Firstly, hello all. Secondly, it has been a messy first morning, this city is really lousy with wifi. At a mobile morning there was no wifi!! My hotel, The Carlton …
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. The Wi-Fi woes continue. Now it’s Tuesday morning, still no Wi-Fi anywhere. And you cannot buy a sim card for your iPad – AND you cannot create a hotspot from your local sim card. Very LOW …
Introducing EzyInsights 2nd infographic – Ambassadors: Your most engaged and active fans.
We’ve talked a lot on this blog about brand advocates and ambassadors. In this post I describe what an ambassador actually is and touch on why they are important to your brand or business. I’ll expand on the importance of ambassadors in coming posts, but firstly it would good to understand the difference between advocates and …
Whatever your thoughts on the Angry Birds phenomenon, it has proven itself as the brand that doesn’t want to go away. This week we’ll be taking a look at their Facebook presence and breaking down why they’re so good on Social Media. Look at this, just look how pretty this is. Image is everything If …
Twitter can be utilized in various ways: for support; comms & PR; news & information; knowledge base (peer to peer); entertainment – the list goes on and on. But how many times do you go onto Twitter and end up really disappointed with what you see? I don’t think it is due to heavy usage …
Hello and welcome to the first in a series of posts on EzyInsights looking at how brands are performing on social media platforms. We’ll show you some examples of good and bad practice, showing you what’s working and what’s worth avoiding when it comes to social media. First up: Kiehl’s Facebook: Kiehl’s benefits from fantastic …
I wrote a couple of months ago about improving the customer experience and specifically referenced an example where a company, or in this case a restaurant’s owners, imploded very publicly. As the dust settles on what was quite a torrid time in the owners lives, today we try to find out how the restaurant is doing and …
If you have spent any time in Marketing you will probably have encountered the four strategies of marketing warfare. This post goes into a few details of what they are and some examples of each. Please feel free to add further examples and experiences in the comments below. The four strategies of marketing warfare From …
Over the past few months here at EzyInsights we have been talking a lot about engagement levels in Social Media and how the number of likes alone does not add any real value to your Social Media presence. Last week we published a pretty funky infographic on why it’s about more than just Likes . Today we …