¿Qué causó el mayor revuelo en las redes sociales este año? Huracanes, ataques terroristas, noticias falsas, bots rusos? No. Fue #MeToo. Las redes sociales han jugado un papel importante en la transmisión de información. El poder de las redes sociales radica en su capacidad de compartir información. Los refugiados pueden mantenerse en contacto con sus …
What made the biggest splash on social media this year? Hurricanes, terrorist attacks, fake news, Russian bots? Nope – #MeToo. Social media has played important role in conveying information. The power of social media is in its capability of sharing information. Refugees are able to stay in touch with their loved ones, social media was …
What started on Tuesday as a social media campaign to raise awareness about sexual violence against women, turned into news headlines across the world. We took a closer look at what stories resonated the most with readers online. As of today, these are the most popular articles about #MeToo. Lindy West’s powerful column in The New …
Originally posted at the SoMe Index Blog LinkedIn engagement is growing Have you noticed that your LinkedIn traffic has increased? After LinkedIn was acquired by Microsoft in June 2016 we have watched the platform evolve and gain importance in the publishing world. Here are the results from Q2 in 2017. Top 20 Publishers by LinkedIn …
Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/
French Presidential Election 2017 on Facebook – the First Round This page archives our realtime analysis of Facebook engagement for the candidates of French Presidential Election first election round. The first election round took place on 23 April 2017. There were 11 candidates altogether. Emmanuel Macron, Marine Le Pen, Jean-Luc Mélenchon, François Fillon and Benôit …
Was 2016 really that bad? Or have we misremembered it all? As is customary, it’s the time of year to take a look back at the events that flooded our Facebook feeds over the last twelve months. 2016 was notable perhaps for being the year when extremely popular content, widely shared and engaged with, was completely absent from …
Recently we welcomed a room full of journalists and media professionals at the Newsrooms X Social Media event in downtown Helsinki. It was a rare chance to exchange experiences between newsrooms and learn about the latest trends in social media. Our luminary speakers talked about how to turn a print-first paper into a digital success …
Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists …
On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …
We’ve been carefully studying the effect different post types have for publishers, and the following trend is clear: video wins. When Facebook launched native video, the top engaging Facebook posts in the world were all FB native video. When Live Video launched, we saw this format punching way above its weight in terms of engagement per …
It’s a love-hate relationship. On the one hand, social media helps publishers spread their word far and wide – for ‘free’. On the other hand, social networks and Google are cannibalising media’s advertising revenue stream. And then there’s everything in-between. Some publishers – like BuzzFeed or Attn – exist and thrive in large part thanks to …
Our recently launched Chrome extension already has many fans amongst our customers. When you add it to your browser, you can see at a glance a detailed breakdown of all the social media engagement any article has generated. Some use it to check how well their own story is doing. Others use the extension to keep an …
Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
Cashing in a promise made in February, Facebook has opened up its Instant Articles platform to all publishers. The release coincides with Facebook’s annual F8 conference, held in San Francisco this week. As part of an ideal of enabling users to take care of business without leaving Facebook, Instant Articles provide Facebook mobile users with fast-loading, sleek, mobile-optimized versions …
When Facebook says ‘jump’, media publishers ask “How high?” With the introduction of Facebook’s new reactions, every digital media publisher must rethink how it presents its articles on the platform to maximise engagement.