1. Everyone should pay attention to engagement data: “It used to be only viral publishers or digital specialists that would be interested in this sort of data, nowadays it’s essential that everyone is able to understand what’s happening.” Erik Carlsson – Schibsted 2. Get information overload under control A common complaint in newsrooms is that …
Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …
In the fast moving world of online news, something that would have lit social media on fire one minute will fall flat if you post it an hour later. How can you know what to post, in real-time? Answer: Use the data. We’ve added a unique algorithm into EzyInsights that analyses real-time signals from articles …
EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN to post and WHAT you could post. This expansion of the previous Traffic Light system includes the same previous functionality and more. How do we …
EzyInsights collects tens of thousands of publishers’ Facebook data worldwide and follows closely on Facebook Algorithm Changes’ effects on publishers. We put together new data on how US and European news pages engage people after major changes on the platform in spring and summer 2018. Year 2018 saw major changes for Facebook that affected on how …
At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered “more trustworthy”. A quiet update on the 2nd of July expanded this system to include the UK, Germany, France, Italy, Spain and India. Facebook’s ‘Trust Index’ is based on user surveys, given out to “people with …
The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …
A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …
Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …
Hello everyone! Last time we went over two major changes we’ve made in for the new version of EzyInsights rolling out over the next few weeks, Storycards and TV Mode. This time we’ll take a look at two big hitting features in Over Performing and Alerts. Our Over Performing view is one of the features that we’re most excited about. …
Welcome to our first post about the all new EzyInsights! Over the last year, we’ve been beavering away on an extensive set of improvements for EzyInsights. Thanks to fantastic customer feedback and requests, we have a slew of new features, big and small, to make your experience easier and more powerful. As we approach launch, we’re now able to …
Similar patterns Snowflakes are a classic example of symmetry. Correlation a fascinating pattern of similarity, and this post will show you some most important and intriguing correlations in social media publishing: how social media engagement reflects on media publishers’ traffic that eventually turns into revenue? Everybody knows correlation does not imply causation, and many of …
Was 2016 really that bad? Or have we misremembered it all? As is customary, it’s the time of year to take a look back at the events that flooded our Facebook feeds over the last twelve months. 2016 was notable perhaps for being the year when extremely popular content, widely shared and engaged with, was completely absent from …
Live video is Facebook’s current star feature. Ever since its launch this spring, Facebook has been heavily promoting it in the News Feed, giving live videos immense reach and therefore engagement. The idea is not new – Meerkat, Periscope, and other dedicated live-streaming apps have popularised live video over the last few years. Though the …
Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists …
A couple days ago, Facebook announced the latest changes to its ever-evolving News Feed. Most importantly, the News Feed algorithm will now put a greater emphasis on time spent reading an article. Whether it’s an Instant Article or a click-through does not matter. Average time spent in an article is a key metric in newsroom analytics. I liked what …