In an earlier post made pre-election, we looked at how successful Donald Trump had been at using Facebook compared to Hillary Clinton. While the outcome of the election was and remains a shock to many, those looking at the clear signals from social media engagement were perhaps less surprised. With the help of EzyInsights Data Analyst …
We’ve been carefully studying the effect different post types have for publishers, and the following trend is clear: video wins. When Facebook launched native video, the top engaging Facebook posts in the world were all FB native video. When Live Video launched, we saw this format punching way above its weight in terms of engagement per …
Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
When Facebook says ‘jump’, media publishers ask “How high?” With the introduction of Facebook’s new reactions, every digital media publisher must rethink how it presents its articles on the platform to maximise engagement.
Measuring data in digital publishing is well established. Everyone does it, it’s expected, but there’s a huge problem, not everyone is measuring the same thing. Traffic and referrals being the closest linked to actual revenue, tend to be measured in an accurate way across publishers (although even then…). But this information is exclusive to each publisher. So how can …
If you’re in the news publishing industry you’ve probably already heard of both Facebook’s Instant Articles, which is currently being trialled by a handful of big publishers worldwide, and Google’s own version, named Accelerated Mobile Pages, or AMP. Both schemes aim to tackle the problem of sluggish loading of news and content pages on mobile. This has become …
One of the top questions publishers struggle to answer satisfactorily is “Does more engagement mean more clickthroughs?” We have seen that the answer to this is yes, although it isn’t always reflected in the data clearly enough. In this post I’ll explain how social media engagement eventually does lead to greater exposure and inevitably greater clickthrough numbers.
The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …
Unilad and The Lad Bible are the dominant viral presences online right now. Now they are monetising your attention, sometimes without you even realising.
Facebook finally rolled out the first wave of its Instant Articles system on mobile. In case you haven’t, I’ll explain briefly what it is and what it means.
Today Facebook announced it was going to make some tweaks that essentially likes and comments less significant in terms of deciding what to show users in their newsfeeds. This article by Mashable sums it up quite well, with a single glaring exception that shows how even industry commentators don’t really understand why they’re seeing the …
Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Not all Facebook posts are created equal. As a brand you want the highest possible reach for your content – so make sure you understand the three key elements that are common amongst the majority of good Facebook posts.
Finnish fast food chain Hesburger were at the centre of a customer service fail recently. Find out how a small change they made in the last year on social media helped them minimise damage to the brand.