Recently we welcomed a room full of journalists and media professionals at the Newsrooms X Social Media event in downtown Helsinki. It was a rare chance to exchange experiences between newsrooms and learn about the latest trends in social media. Our luminary speakers talked about how to turn a print-first paper into a digital success …
Live video is Facebook’s current star feature. Ever since its launch this spring, Facebook has been heavily promoting it in the News Feed, giving live videos immense reach and therefore engagement. The idea is not new – Meerkat, Periscope, and other dedicated live-streaming apps have popularised live video over the last few years. Though the …
Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists …
The U-Shaped Curve In Mark Zuckerberg’s famous words, Facebook is a tech company, not a media company. Yet we know that the reality is more complicated than that. Regular users, politicians, and publishers are all affected by changes in the Facebook algorithm. The U-Shaped curve is a good example. In 2016 we saw a global …
In an earlier post made pre-election, we looked at how successful Donald Trump had been at using Facebook compared to Hillary Clinton. While the outcome of the election was and remains a shock to many, those looking at the clear signals from social media engagement were perhaps less surprised. With the help of EzyInsights Data Analyst …
On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …
We’ve been carefully studying the effect different post types have for publishers, and the following trend is clear: video wins. When Facebook launched native video, the top engaging Facebook posts in the world were all FB native video. When Live Video launched, we saw this format punching way above its weight in terms of engagement per …
It’s a love-hate relationship. On the one hand, social media helps publishers spread their word far and wide – for ‘free’. On the other hand, social networks and Google are cannibalising media’s advertising revenue stream. And then there’s everything in-between. Some publishers – like BuzzFeed or Attn – exist and thrive in large part thanks to …
Our recently launched Chrome extension already has many fans amongst our customers. When you add it to your browser, you can see at a glance a detailed breakdown of all the social media engagement any article has generated. Some use it to check how well their own story is doing. Others use the extension to keep an …
A robust digital media market heavily relies on well developed infrastructure – things like broadband penetration, high internet speed, and universal coverage. It’s no wonder back in 2012 HBO chose the Nordics to test their first ever standalone video streaming service. Iceland, Norway, Sweden, Finland and Denmark have some of the highest percentages of households …
In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …
Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
Recently, Facebook expressed worries about becoming a link-sharing platform instead of a place to share our personal lives. Soon after, the US publishing platform SocialFlow reported a 42 % drop in Facebook reach per post for US media companies’ Facebook pages. In the first post from EzyInsights’ data analyst Varpu Rantala, we take a dive …
Your definitive guide to today’s media circus. The UK referendum on whether to leave the European Union aka “Brexit” is the word on everyone’s screens today. In the UK, most people (one would hope) are aware of what it is. Newsfeeds are stuffed full of articles about it, but what exactly are they reporting about. …
A couple days ago, Facebook announced the latest changes to its ever-evolving News Feed. Most importantly, the News Feed algorithm will now put a greater emphasis on time spent reading an article. Whether it’s an Instant Article or a click-through does not matter. Average time spent in an article is a key metric in newsroom analytics. I liked what …
Cashing in a promise made in February, Facebook has opened up its Instant Articles platform to all publishers. The release coincides with Facebook’s annual F8 conference, held in San Francisco this week. As part of an ideal of enabling users to take care of business without leaving Facebook, Instant Articles provide Facebook mobile users with fast-loading, sleek, mobile-optimized versions …