French news broadcaster BFMTV isn’t the biggest in terms of fanbase, yet they consistently top engagement rankings on social media. We analysed how their social media strategy differs from other broadcasters in France. BFMTV is a privately owned news broadcaster with a strong online presence. Established in 2000, it is not exactly new on the …
Common Misconceptions About Facebook News Feed Changes CNN, BBC News and The New York Times Outperform Fox News and Daily Mail in Web Shares During the summer 2018 a rumour went out that Facebook News Feed changes support conservative, right wing publishers and sensational journalism, such the Fox News, Daily Wire and Daily Mail. It …
There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …
The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …
UPDATE: Watch the recording of the Livestream. View speakers’ slides: Sylvie Van Ginneken, De Standaard Erik Carlsson, Aftonbladet “Digital transformation: challenges & opportunities for the media” event that we’re organizing with the Madrid Association of Journalists is fully booked! You can still follow what’s happening on stage and engage with the speakers when you tune in …
Press Association of Madrid (APM) and EzyInsights will host an event for media professionals on May 8th Together with the Press Association of Madrid, we’re gathering media professionals from Spain and abroad to discuss digital transformation in the newsroom. You are invited to join us for a discussion with Schibsted, Het Mediahuis, Henneo, El Independiente and …
Five steps to save time and maximise learning from any tool you test From personal experience of working with dozens of media companies, I noticed a pattern that emerges when a team is trying to adopt a new tool. First, someone in the team gets excited to try the new thing and try to …
“I often know what I need to write about even before I get to the office” vs. “We spend up to 3 to 4 hours on news gathering per person every day before we can start to publish”. Which one of these quotes describe your situation better? We wrote this article “best practices …
Almost 6000 journalists around the world use EzyInsights Realtime for monitoring content. We’ve just upgraded it for all of you. One of the most requested features has been to include Instagram within our Realtime tool. We’ve worked solidly for the past few months to find a way to include Instagram content in a way that …
A lot has been written about regarding Filter Bubbles in the past 18 months, yet the real effects upon individual users are not widely understood. Filter bubbles are understood to be a result of algorithms on social platforms. On Facebook, they decide in large part what content an individual is exposed to in their newsfeed. …
While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content. President Niinistö was clearly the most visible candidate on social media President …
Recently announced changes to the News Feed algorithm are causing a lot of discussion and uncertainty among publishers. Facebook has not provided specifics on how or when the changes would be implemented, and the majority of the discussion is driven by speculation and fear rather than facts. Based on our data, although there are many …
A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …
Welcome to the EzyInsights round up of the most viral posts by a selection of the world’s biggest news publishers. What wondrous insights will be gleaned from this examination of social engagement gluttony? Let’s find out! For BBC News, nothing beat Michelle Obama’s tearful farewell speech way back in January. 848,429 likes, 38,427 comments and …
Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …
O que mais bombou nas mídias sociais este ano? Furacões, ataques terroristas, fake news, bots russos? Que nada. #MeToo foi o maior sucesso do ano. As mídias sociais desempenharam um papel importante na transmissão de informações. O poder das mídias sociais está em sua capacidade de compartilhar informações. Os refugiados podem se manter em contato …