Knowing when to post next on Facebook is a common question Publishers and Social Media Managers face when managing their online presence. You can take two approached: Simple to manage: The simplest way is to auto-post at set intervals. It requires zero effort once you set it up and it’s enough to keep your page …
How quickly do publishers pick up your stories and exactly how long is the tail of content published by news agencies? At EzyInsights we track a great number of stories published by news agencies across the globe. We track even more stories by news media and other publishers that quote and replicate news agencies’ stories. …
World Record Egg is now the most popular image on Instagram. Today, on January 14th, the Egg reached 18.2. M likes and passed Kylie Jenner. By the time of the writing, the Egg had harnessed +28 M likes. Kylie Jenner noticed the new kid in town and that is when things got a bit ugly…
The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap— Ellen DeGeneres (@EllenDeGeneres) March 3, …
Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …
Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your engagement. What is a Web Share? Total engagement on social media has two components, Post engagement and Web Shares. Post engagement occurs on the original …
Web Shares: The hidden metric powering the top Norwegian newsrooms. Web Shares have overtaken Post Engagement across Europe Web Shares are not available through tools provided by Facebook. Post Engagement alone provides an incomplete picture. In terms of newsrooms working with data, Norway is one of the most advanced countries in the world. Every major …
Common Misconceptions About Facebook News Feed Changes CNN, BBC News and The New York Times Outperform Fox News and Daily Mail in Web Shares During the summer 2018 a rumour went out that Facebook News Feed changes support conservative, right wing publishers and sensational journalism, such the Fox News, Daily Wire and Daily Mail. It …
There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …
The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …
A lot has been written about regarding Filter Bubbles in the past 18 months, yet the real effects upon individual users are not widely understood. Filter bubbles are understood to be a result of algorithms on social platforms. On Facebook, they decide in large part what content an individual is exposed to in their newsfeed. …
While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content. President Niinistö was clearly the most visible candidate on social media President …
Recently announced changes to the News Feed algorithm are causing a lot of discussion and uncertainty among publishers. Facebook has not provided specifics on how or when the changes would be implemented, and the majority of the discussion is driven by speculation and fear rather than facts. Based on our data, although there are many …
A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …
Welcome to the EzyInsights round up of the most viral posts by a selection of the world’s biggest news publishers. What wondrous insights will be gleaned from this examination of social engagement gluttony? Let’s find out! For BBC News, nothing beat Michelle Obama’s tearful farewell speech way back in January. 848,429 likes, 38,427 comments and …
Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …