How can you grow engagement and reach organically on Instagram? We asked Patricia Tiihonen, the social media guru at Finland’s public service broadcaster whose @yleuutiset is currently the biggest news page in Finland.Q: Patricia, what’s your number one advice on growing Instagram engagement? First you need to think of your goals on Instagram: what is the …
EU elections 2019 top the news across Europe. (But not in Finland).European election news dominated in most EU countries. Sunday 26th May saw votes cast and counted across all EU member states for MEPs to represent each country in the European Parliament. News items covering the election were the most engaging in almost every European country, …
Two ways you can analyze politician’s activity on social media.
World Record Egg is now the most popular image on Instagram. Today, on January 14th, the Egg reached 18.2. M likes and passed Kylie Jenner. By the time of the writing, the Egg had harnessed +28 M likes. Kylie Jenner noticed the new kid in town and that is when things got a bit ugly…
We have over five years of experience observing and assisting news publishers grow their presence on social media. Here we will share our takeaways based on real life examples from European publishers. Disclaimer: Don’t expect it to be cheap Let’s assume that you have a great content strategy in place. Your publication is posting multiple …
The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap— Ellen DeGeneres (@EllenDeGeneres) March 3, …
There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram. …
With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …
French news broadcaster BFMTV isn’t the biggest in terms of fanbase, yet they consistently top engagement rankings on social media. We analysed how their social media strategy differs from other broadcasters in France. BFMTV is a privately owned news broadcaster with a strong online presence. Established in 2000, it is not exactly new on the …
The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …
UPDATE: Watch the recording of the Livestream. View speakers’ slides: Sylvie Van Ginneken, De Standaard Erik Carlsson, Aftonbladet “Digital transformation: challenges & opportunities for the media” event that we’re organizing with the Madrid Association of Journalists is fully booked! You can still follow what’s happening on stage and engage with the speakers when you tune in …
“I often know what I need to write about even before I get to the office” vs. “We spend up to 3 to 4 hours on news gathering per person every day before we can start to publish”. Which one of these quotes describe your situation better? We wrote this article “best practices …
A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …
Welcome to the EzyInsights round up of the most viral posts by a selection of the world’s biggest news publishers. What wondrous insights will be gleaned from this examination of social engagement gluttony? Let’s find out! For BBC News, nothing beat Michelle Obama’s tearful farewell speech way back in January. 848,429 likes, 38,427 comments and …
Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …
O que mais bombou nas mídias sociais este ano? Furacões, ataques terroristas, fake news, bots russos? Que nada. #MeToo foi o maior sucesso do ano. As mídias sociais desempenharam um papel importante na transmissão de informações. O poder das mídias sociais está em sua capacidade de compartilhar informações. Os refugiados podem se manter em contato …