In the fast moving world of online news, something that would have lit social media on fire one minute will fall flat if you post it an hour later. How can you know what to post, in real-time? Answer: Use the data. We’ve added a unique algorithm into EzyInsights that analyses real-time signals from articles …
EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN to post and WHAT you could post. This expansion of the previous Traffic Light system includes the same previous functionality and more. How do we …
World Record Egg is now the most popular image on Instagram. Today, on January 14th, the Egg reached 18.2. M likes and passed Kylie Jenner. By the time of the writing, the Egg had harnessed +28 M likes. Kylie Jenner noticed the new kid in town and that is when things got a bit ugly…
We have over five years of experience observing and assisting news publishers grow their presence on social media. Here we will share our takeaways based on real life examples from European publishers. Disclaimer: Don’t expect it to be cheap Let’s assume that you have a great content strategy in place. Your publication is posting multiple …
The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap— Ellen DeGeneres (@EllenDeGeneres) March 3, …
In 2017 we claimed #metoo as the social media event of the year. Our justifications were based not only on the sheer volume of discussion across social media but also on the impact outside social media platforms. As 2018 is coming to an end, we’re reflecting on what the data shows the social media event …
There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram. …
With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …
We are excited to announce our co-operation with Atex, who provide the powerful and flexible content management platform used daily by publishers all over the world. Atex and EzyInsights have now partnered to offer the EzyInsights tools to their customers, with a roadmap that will also integrate the Ezy experience right inside the Atex Digital …
Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …
Create a dedicated Instagram filter in EzyInsights Since we introduced Instagram to EzyInsights earlier this year, its importance for publishers has grown. “Instagram referrer traffic to publishers has grown 232% since January 2017” – Chartbeat. The best performing Instagram posts appear in your feed alongside other trending stories. However, Insta posts might get lost among …
EzyInsights collects tens of thousands of publishers’ Facebook data worldwide and follows closely on Facebook Algorithm Changes’ effects on publishers. We put together new data on how US and European news pages engage people after major changes on the platform in spring and summer 2018. Year 2018 saw major changes for Facebook that affected on how …
Finding engaging stories quickly is why journalists use EzyInsights. When it comes to sports reporting, the importance of speed is particularly critical. How can you maximise your chances of finding the right stories faster than competitors? 1) Look at the big picture For the big picture of what’s engaging sports fans in your country, …
Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your engagement. What is a Web Share? Total engagement on social media has two components, Post engagement and Web Shares. Post engagement occurs on the original …
At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered “more trustworthy”. A quiet update on the 2nd of July expanded this system to include the UK, Germany, France, Italy, Spain and India. Facebook’s ‘Trust Index’ is based on user surveys, given out to “people with …
Web Shares: The hidden metric powering the top Norwegian newsrooms. Web Shares have overtaken Post Engagement across Europe Web Shares are not available through tools provided by Facebook. Post Engagement alone provides an incomplete picture. In terms of newsrooms working with data, Norway is one of the most advanced countries in the world. Every major …