Filter Bubbles, Media & Elections – Join Our Keynote at SXSW

Since 1987, SXSW (South by Southwest) has been bringing together film, music, and media pioneers for two weeks in mid-March to take over Austin, Texas. Over the years, the gathering has grown into a conglomerate, incorporating more topics to capture the contemporary zeitgeist. So on top of film screenings, music performances, and a comedy festival, it now […]

Élection présidentielle française de 2017 sur Facebook – French Presidential Election 2017 on Facebook

French Presidential Election 2017 – Le Pen and Mélenchon are Leading on Facebook  We follow the French Presidential Candidates’ Facebook engagement. The data is updated regularly. ‘‘ Which candidates will go to the second round of the French Presidential election? Can we see who is going to win from the candidates’ social media engagement? Above […]

Introducing the New EzyInsights (Part 2)

Hello everyone! Last time we went over two major changes we’ve made in for the new version of EzyInsights rolling out over the next few weeks, Storycards and TV Mode. This time we’ll take a look at two big hitting features in Over Performing and Alerts. Our Over Performing view is one of the features that we’re most excited about. […]

Introducing the new EzyInsights (Part 1)

Welcome to our first post about the all new EzyInsights! Over the last year, we’ve been beavering away on an extensive set of improvements for EzyInsights. Thanks to fantastic customer feedback and requests, we have a slew of new features, big and small, to make your experience easier and more powerful. As we approach launch, we’re now able to […]

How Does High Facebook Engagement Help Publishers?

Snowflakes are a classic example of symmetry. We have been thinking about correlations a lot recently. Correlation a fascinating pattern of similarity that may lead people to imagine connections that do not exist in reality. Everybody knows correlation does not imply causation, and many of us are aware that the times when people drowned in pools correlate […]

The most popular stories of 2016 on Social Media

Was 2016 really that bad? Or have we misremembered it all? As is customary, it’s the time of year to take a look back at the events that flooded our Facebook feeds over the last twelve months. 2016 was notable perhaps for being the year when extremely popular content, widely shared and engaged with, was completely absent from […]

Slides from Newsrooms X Social Media

Recently we welcomed a room full of journalists and media professionals at the Newsrooms X Social Media event in downtown Helsinki. It was a rare chance to exchange experiences between newsrooms and learn about the latest trends in social media. Our luminary speakers talked about how to turn a print-first paper into a digital success […]

Live Video Polls – Never Underestimate a Publisher’s Ingenuity

Live video is Facebook’s current star feature. Ever since its launch this spring, Facebook has been heavily promoting it in the News Feed, giving live videos immense reach and therefore engagement. The idea is not new – Meerkat, Periscope, and other dedicated live-streaming apps have popularised live video over the last few years. Though the […]

X Factor UK – Will Saara Win?

Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists […]

How did Facebook algorithm changes affect UK, France, and Germany?

 The U-Shaped Curve In Mark Zuckerberg’s famous words, Facebook is a tech company, not a media company. Yet we know that the reality is more complicated than that. Regular users, politicians, and publishers are all affected by changes in the Facebook algorithm. The U-Shaped curve is a good example. In 2016 we saw a global […]

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